Thursday, May 26, 2011

mixi: Social Networks Around the World

Myspace, Facebook, Twitter, Tumblr- without a hint of doubt social networking has captured the American populace and does not seem interested in letting go. Twitter has taken over the world, and is praised for it's usefulness in getting out top news and real stories from crisis areas we may not have even heard of otherwise.

When it comes to familiar social networking, though, the rest of the world isn't necessarily addicted to Facebook. Different countries have their own online procrastination tools. With that, I will talk about Japan's "place for friends":





mixi.jp is Facebook from The Land of the Rising Sun. Mixi was created in 2004 by entrepreneur Kenji Kasahara, and dominates 80% of the social networking market in Japan. As of 2008 there were over 21 million registered users on the site.

Some features of mixi sound familiar to us Facebook users: members can upload albums and photos, write on each other's profile, play games, update statuses on the news feed, write in a diary (like "notes"), and many others.

A feature called ashiato ("footprint") lets a user know who has looked at their profile, which could actually be an average Facebook user (aka stalker)'s worst nightmare.

The differences beyond that, though, may show a little insight into the Japanese psyche. Unlike Facebook, in order to register for mixi, you need to have a valid Japanese cell phone number. This rule actually bars anyone who does not live in Japan access to the website. Japan has a history of being a closed-off country, which had refused contact from the western world until 1854. Even today, the country can sometimes be seen as a xenophobic society, illustrated by many examples: Just one being the  refusal to allow anyone else from another country to join their social websites.

3 comments:

  1. This is so interesting, thank you for sharing! I have heard many stories about Japan being shut off from the "rest of the world", mostly concerning the internet. I guess the only "downside" would be that they can't have "friends" from outside Japan on their social website. Other than that, I think it's a great thing that they are their own people. They share a lot with the rest of the world so it is nice to hear that they are still keeping some to themselves.

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  2. I have to admit that I am culprit to being addicted to facebook. And I too have heard of other countries having their own versions of social networking sites. I myself, had the Brazilian version called Orkut. This is a site that goes through google and I discovered it because a lot of my friends are Brazilian. This was my secondary site and did not have many friends on it, but used it more to keep in touch with people that I met in Brazil. As for being compared to the Japanese version, Orkut is DEFINITELY not closed off to the rest of the world. When I first created my page my privacy settings were not set up properly and I was getting friend requests from people in Morocco and India. I think that the idea of a social networking site is very cool and they are useful for people to keep in touch with each other. But I definitely agree that some people take it to a new level and they can be a bit creepy. All in all i enjoy facebook.

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  3. I like the idea of Mixi requiring a legit phone number. This way it limits who can use Mixi and the users know the demographic of users, and who is posting the content. Sounds a lot better than facebook where anyone and everyone can post the most inane nonsense and have people "like" it. Great analytical post and commentary on modern communication. Good read.

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